Post #18 Color Theory

-http://tgcx555.wordpress.com/2010/05/31/burger-king-ribs/

A fast food restaurant that follows the color theory closely would have to be Burger King. The logo depicts a yellow burger with the red title in the middle of the burger and a blue circular background around the burger. The logo uses color and symbolism to attract attention to itself. The symbol can be considered iconic, indexical and symbolic at the same time. The logo represents a burger with the title “Burger King” being in the middle of the buns. The color theory plays a big part in the logo of Burger King since the three colors that the log uses are blue, red and yellow, which are the primary colors that all other colors come from. By using all the primary colors the logo achieves a curtain level of harmony in that the color contrast each other. By using all three primary colors there is a curtain level of urgency in the logo that come from the three primary colors. The sweeping blue line that runs around the logo creates motion in the logo that adds to the sense of urgency. The logo also uses white space throughout the logo to add to the depth and perspective of the logo. The billboards that have the Burger King logo are usually either white squares or the same shape as the logo. The white space used in the logo blends in with the sign and creates a uniform image.