An advertisement for a social issue that I choose is an Indian advertisement about talking on the phone while driving. The image is quite striking. It depicts an Indian woman who is talking on the phone and all of the sudden a huge splatter of blood shoots out of the phone. Right next to the phone is the message, “Don’t talk while driving.” This is obviously an advertisement that wants people to stop talking on their phones while driving and make them concentrate on the road instead. The advertisement uses a pathos or emotional appeal to its advantage to capture our attention. The huge amount of blood that comes out of the phone defiantly shocks us as well as drawn our attention. The underlining story behind the picture is that somebody was driving and talking on the phone and wasn’t paying attention. The blood coming from the phone is the driver who wasn’t keeping his eyes on the road and got into an accident. Fear is another tactic used by the advertisement. The image makes the viewer consider that the blood coming out of the phone could be theirs, and makes them afraid to drive and talk on the phone. It also makes a logos or logical appeal as well with the argument of since you are driving shouldn’t you concentrate on that so “this” doesn’t happen? The designers also made the focus point of their advertisement to be the blood. They did this by making the background lack a lot of colors and then making the blood so huge and dark red that the viewer immediately recognizes it.
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